Pen + Picture – United Kingdom
Pen + Picture asked Devision to come up with a simple, yet creative and iconic brand for Pen & Picture.
Once single design and the Pen + Picture brand was born. Since then we have developed the website which has achieved global recognition, as well as the Pen + Picture stationery.
The Pen + Picture website continues to grow regularly, as does Pen + Picture’s creativity in the word of motion imagery.
Visit the Pen + Picture website: www.penandpicture.com
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Pete Bourke – Musician/Songwriter Canada
Musician Website Design
Devision were asked to create a website for talented Canadian Singer and Songwriter, Pete Bourke, to promote his CD’s and live appearances.
The PeteBourke.com website has continued to rank well both in Canada and globally, attracting a wider following for Pete’s music.
visit the Pete Bourke website: www.petebourke.com
Read more about Pete Bourke’s website here
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Woollam Constructions maintain the highest standard of excellence in building construction in a diverse range of project locations, sizes and types.
Devision were commissioned by Archer Creative in Mackay to re-develop the existing website, to mark the 125th year celebrations. Working closely with the designer and the client, Devision developed the website that everyone was delighted with. With the client and designer both in Mackay, the use of modern technology ensured that communication over distance was not an issue.
Devision specialise in Construction and building industry Website Design
For more information about Woollam Constructions Mackay, click here
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David Vautin Orthodontics are well respected as one of the Sunshine Coast’s leading orthodontic practices, with 3 locations across the Sunshine Coast.
Devision designed a new modern logo to reflect this professional dental service, and continuing on with the design of stationery, website and other business related print material.
Click here to see the new David Vautin Orthodontics logo
Devision specialize in Orthodontic and dental logo design and branding
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The old saying ‘it doesn’t take a brain surgeon to come up with a nice design’ sometimes actually applies!
Devision were approached by City to Coast Neurosurgery to create a few modern logo to promote their business. After a number of interesting concepts, the logo design above was the chosen products, resulting in a great logo for their marketing.
View the new City to Coast Neurosurgery logo here
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Matau House – Luxury Accommodation Queenstown New Zealand
Matau House sits on the shores of Lake Wakatipu, with breath taking views of the lake and mountains, yet you are only a 3 minute drive from the heart of Queenstown.
Devision were commissioned to design and develop a new website to showcase the luxury of this 4 bedroom home.
On the first level you can enjoy the reading lounge, with comfy chairs strategically placed to enjoy the view. The fourth bedroom is also on this level.
The middle level houses the living area, a spacious and elegant space with a gas fire, state of the art music system and plenty of comfortable seating for everyone.
The kitchen is on this level and is well-equipped with modern appliances. From the living/dining you can step out on to the large balcony and enjoy the alfresco living with a BBQ and outdoor seating area.
The lower level has three bedrooms and two bathrooms, all with outstanding views and full privacy as well as a laundry with a washing machine and dryer.
Devision have designed and developed a website that showcases the Luxury of this unique property, as well as optimizing the website to achieve great results on all major search engines across the globe. Devision also incorporated a blog built with WordPress. With all the amazing events that go on in Queenstown, the owners wanted to be able to keep an up to date news section, and a WordPress Blog was just the ticket.
Devision are the professionals in Accommodation Website Design for New Zealand.
Visit the website: www.matauhousequeenstown.co.nz/
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by Christine Gallagher
I know, I know. I can hear some of you groaning now! Many of you already have a blog and understand its importance in gaining visibility for your business. But I know many others are still resistant to the idea. You believe it takes too much time and effort, you don’t think you are a great writer, you don’t know how to set one up, you don’t know what to write about….I understand all of the reasons that may be holding you back.
If you already have a traditional, “brochure” style website for your business that’s great. You should keep that as a place for prospective clients and customers to visit to find out more about you and what you offer. I use my blog as my main site, meaning I don’t have a separate, static website. That’s a personal choice. Many people choose to have both, with the blog being linked to from the main site.
If you don’t currently have a blog, there are several important reasons why you should consider it:
Visibility: If you are doing even just some of your business using the web then you obviously need to have an online presence. Having a blog that you post to regularly is a wonderful way to capture and keep the attention of your prospects. When they see that you are posting consistently updated content, they are more likely to return to your site.
Search Engine Optimization: This doesn’t mean you need to study up and implement a ton of SEO techniques yourself. But blogs by their very nature are dynamic, meaning the content is updated often. In Google’s eyes, this is a very good thing-it shows that their users are getting fresh information. A blog is a great way to get your business to rank well in the search engines.
Community Building: By allowing comments on your posts you are promoting conversation and encouraging feedback. It can even help you to perform “market research” and find out what it is your target market needs from you. This feedback can also be helpful for coming up with ideas for future posts.
Positions you as the Expert: Something interesting happens once you begin posting useful content regularly and attracting subscribers. You become seen as a thought leader in your niche. This leads to more opportunities, more relationships and more business. It’s a terrific way to communicate the value of what you have to offer to prospective clients and customers.
Personality Sharing: Blogging gives you a chance to be seen as a real person and not just a business. Be willing to express opinions and let your true self shine through. This will go a long way towards humanizing you in the eyes of your readers.
In my opinion, the best thing about blogging is how simple and quick it is to publish a post at the push of a button. It’s also wonderful to be able to track exactly how many people are coming to your blog and where they are coming from. Just install Google’s free Analytics tool and you can see detailed statistics on your visitors and traffic.
Just begin and get it going. Aim to post once a week. They don’t have to be long posts and they don’t have to be earth-shatteringly brilliant. As with anything, you’ll get better at writing the more you do it. Jot down any ideas that come to you for posts as you go about your day. I keep a file of topic ideas that I think of and I find this helpful to look at if I get stuck for what to write about.
Blogging should be something you carve out time for just as you would any other marketing activity. If you really feel you would have nothing to say to people who may want to hire or buy from you, then perhaps it is just not for you. But I encourage all small business owners who are doing business online to at least give it a try. You never know, there may be people out there just waiting to hear your voice.
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By Kurt D. Lynn
So much SEO.
You might think, from all the buzz about search engine optimization – SEO – that it offers a cure for all the world’s business ills. Somehow, SEO has been propelled from the backwaters of Internet geekdom into the forefront of modern business marketing. For example, if Google’s own search results are any indication, the interest in SEO yields almost 50% of the interest in general advertising. That level of interest seems way out of proportion to the realities of business advertising.
So Why All The Hubbub?
The excitement seems to be around the notion that SEO means “free advertising”, that it means, if you do it right, millions of people will be clicking through to your site willy-nilly having found you on some search engine and then will immediately do business with you. And behind all that excitement are thousands of overnight SEO “experts” that, variously, all claim to … (pick one):
To some extent, this notion of “free advertising” is not altogether inaccurate. SEO can result in your site being found – free of charge – and it can result in traffic to your site that may, in fact, result in new business. But the reality of SEO is not quite that simple.
SEO Is Far From “FREE”
SEO takes work… often, hard work. For those that aren’t familiar with what’s involved in SEO, below is a list of some of the typical activities that when applied in a conscientious program will result in higher search engine rankings.
SEO Is Not Easy
Doesn’t quite sound as easy as some people suggest does it? That’s because it’s not. And it’s all the more complicated when you realize that every site on that first page, and on the second and third, is trying to do the same thing – but against you! You boost your rank above them. They go to work and boost their site back above yours. And so on and so on… It’s a war and the SEO “experts” are the arms dealers.
Your Goals And Those Of The Search Engine May Be Different
If you’re going to pay good money for SEO, it may also be worthwhile to keep in mind that search engines don’t necessarily have a goal of making you the most findable site on the web. The bottom line for them is making sure that their users find what they are looking for. Satisfying that requirement may mean that you don’t and should not come up first. Google is the number one search engine for a reason: Google users get results they want. Those may not be the results you want.
Short Term and Long Term
In the short run, there may be some serious benefits from investing in SEO to boost your search engine rankings. In the long run, however, there’s probably not much you can do beyond a certain point. Frankly, if you have a finite budget, altering the basic nature of your site and trying to boost how valuable your site is to others (as represented by links to your site) can only be taken so far. After a point, the perfect market characteristics of the search engine will prevail.
Balance SEO With Other Forms Of Traffic Generation
What this means is: yes, do make sure you do the essential SEO necessary to optimize your rankings in search engines. But do it in the context of an overall marketing program. Definitely use SEO to ensure that you get a fair and accurate appraisal by search engines. But also invest in other non-SEO lead-generation methods to bring traffic to your site and business to your table.
Above all, measure the results of your SEO and non-SEO activities carefully and frequently. When SEO reaches the point of diminishing returns, cut the rate in which you invest in it and boost your reliance on non-SEO marketing to reach your goals. In the long run, traditional non-SEO marketing may just be the most reliable and consistent way to boost traffíc to your site
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Chateau Royale Beach Resort – Maroochydore Sunshine Coast
The Chateau Royale Beach Resort is located in a prime spot directly opposite the Sunshine Coast’s popular Maroochydore Beach, making it a great place to spend your next Sunshine Coast holiday.
Devision were asked to design and develop a new website for Chateau Royale to show off the features and facilities, but more importantly, the convenience of being just a stones throw to some of the best Sunshine Coast beaches.
Devision specialize in professional cost-effective Sunshine Coast accommodation website design.
For more information on the Chateau Royale website, click here
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Malibu Apartments – Mooloolaba Sunshine Coast
Malibu Apartments on Mooloolaba Beach is located in the heart of the Sunshine Coast, overlooking the breath-taking Pacific Ocean and popular Mooloolaba Beach on the Sunshine Coast.
This modern holiday apartment complex needed a new website to showcase it’s unique accommodation, and amazing views from the Malibu Apartment complex.
Devision have designed and developed a website that showcases the Malibu Apartments, as well as optimizing the website to achieve great results on all major search engines across the globe.
Devision have also designed stationery for Malibu Apartments, including business cards, and marketing brochures.
Devision are the professionals in Accommodation Website Design for the Sunshine Coast and Whitsundays
Read more about the Malibu Mooloolaba Apartments web design
Visit the website: www.malibu.com.au
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