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Posts Tagged ‘twitter’

The Benefits of a Twitter Custom Background

Monday, June 28th, 2010

The most important part of branding a Twitter profile is the use of a custom background. A customized Twitter background has become a must whether you are an individual or a business. One of the benefits of a Twitter custom background is that they reflect your image. Along with reflecting your image, they also help you to shine in the crowd.

If Twitter is being used to promote something, having a custom background will provide an exceptional marketing opportunity.
A perfect tailor made Twitter background can give any average company a great corporate image. There are far more benefits of a Twitter custom background than you probably have ever thought of.

Here are some of the benefits of a Twitter custom background.

1. A Twitter custom background legitimizes your profile:
A well designed Twitter background is the best way to legitimize your profile or a business Twitter page. Leaving the right impression in the minds of visitors is one of the benefits of a Twitter custom background designed exclusively for your company.

2. It provides you and your company free advertising space:
The pre-made Twitter backgrounds are used by almost everyone using Twitter and it becomes very monotonous for visitors to view the same backgrounds repeatedly. Having a beautifully designed custom made background for you and your company makes visitors stop at your profile page. This pause time acts as free advertising space.

3. Increases the number of your followers:
One of the benefits of a Twitter custom background is that an appealing and informational profile background allows you to attract more visitors, increase your network and add more followers to your twitter profile.

4. Adds weight to your tweets:
Tweets are useful for developing new relationships, announcing offers and promotions etc. Your business is bound to miss out on more than half of the benefits of advertising on Twitter, if your profile does not have an attractive background along with valuable messages. With a personalized, custom background that is appropriate for your company, you can gain instant value and create an impact on the users.

5. It allows you to add more information and photos:
You can store limited information on the basic, pre-made Twitter profile backgrounds. Having a custom background will allow you to add photos, contact information, information about your company etc.

6. Allows you to send direct marketing messages:
Sending direct marketing messages in your tweets is a very risky task as there is always a risk of losing your following. Having a customized background image allows you to send direct marketing messages freely. Choose the most important messages that you want your visitors to know and communicate them through your profile.

A custom twitter background allows you to present anything you like to your visitors. It not only helps you to establish your company’s brand or your brand, make your profile legitimate and publish contact as well as other important information but also helps you to differentiate you Twitter account from the remaining accounts.

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Building Your Business Using Twitter

Friday, June 25th, 2010

Popularity of the Twitter social network is growing tremendously on a daily basis. It’s the perfect place for people and businesses to share their thoughts and suggestions for personal and business benefit. Businesses can profit from the use of Twitter, and building your business with Twitter is possible if you have the knowledge.

Enjoy the benefits of Twitter business marketing

There are many benefits to using the Twitter social marketing program. Some of the most important benefits include the following:

News related to your niche, and technologies related to it are available online when and where needed. The latest enhancements to make your job and marketing endeavour easier can be found. Also many people are willing to share their experiences and ideas with others who need the information and assistance.

Using Twitter is an excellent method for traffic generation. More visitors to your website and online presence will help to increase sales, and perhaps more importantly potential sales.

The social database is a very good source for building a contact list, finding potential employees for your business and more sales will be generated from your marketing efforts. Many professional marketers have built their contact lists in this manner.

To find more potential customers the easy way without having to manually do the hard work yourself, download a copy of Tweet Adder.
Tweetadder is a brilliant software package that pretty much manages your Twitter account for you.
You can pre-set tweets to send on a regular basis so there is no need to remind yourself to post new messages. You can literally be on holidays and Twitter will be working for you!

Prove to the community you are an expert in your niche. The more beneficial information you can provide, the better the impression that you leave.

Another benefit is that using the network marketing method is free. The only investment is your effort, time and determination.

Not only is this enterprise used for building your business, it can also be fun to keep in touch with your family friends and colleagues. Share an entry or two to let people know what you have been doing. Let your true self shine through when posting comments

Easy and valuable tips for successfully building your business with Twitter:

1.Twitter is a place where people share information about themselves and other aspects of their lives and their specific niche. Because of this, it is important not to spam. If, in error, you are banned the possibility of building your business with Twitter will be exhausted.

2.You should follow people and not only have followers. The more people you follow and the more followers you have, and the higher your exposure will be.

3.Post information and share comments as often as possible. Posting may be time consuming but worth the time and efforts when you reap the benefits. Commenting or reply to other member posts is also recommended.

4.As the saying goes, ‘Garbage in, garbage out.’ Post information followers can benefit from.

5.Build your collection of followers. You may be intimidated by knowing this but the task is not as difficult as you think. Links to your Twitter ID can be placed on your own website and also in the signature in forums and message boards used for promotion of your website.

6.Follow as many people as possible. Try to balance the number of people following you to the number of people you are following.

7. Once you get a good flow of followers going look into using tools to manage your Marketing, such as Easy Tweets.
Easy Tweets is so easy to manage through it’s simple user-friendly interface. While it may sound like an advanced piece of TWitter software, it is so easy to learn, even for beginners. In fact, they will even give you a 30 day money back guarantee if you can’t use it!

If you are really serious about using Twitter for business, check out Twitter Rockstar. Twitter Rockstar provides you with all the professional tools to really power your Twitter marketing and to use Twitter to generate income online. Brilliant.

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5 Must Have Twitter Tools for Success

Sunday, May 30th, 2010

Twitter has become one of the best ways for businesses to actively promote themselves and their services or products to the online community.

Both individuals and corporate companies alike have learnt how to harness the effectiveness of Twitter to capture a global, yet targeted audience, enabling them to quickly push new services, specials, or just use Twitter to learn more about their audience and to promote their brand awareness.

There are individuals such as single mothers achieving 6 figure yearly incomes from simply ‘tweeting’ about products by linking to affiliate networks such as Clickbank, Sharesale, or Website.ws, and other similar online affiliates. When they make a sale they get paid as much as 70% per sale! At these rates it isn’t impossible to make a standard average weeks wage in just handful of sales.

But like selling any product, the key ingredient is attracting the audience first.
If you can successfully promote your products to thousands of people every single time you tweet, then you will find success and profit!

There are a number of great Twitter Apps and tools to help get the followers you need, instantly.
Within weeks you can literally have thousands of new followers, that can turn into potential customers, and help your earnings rise dramatically directly from Twitter.

Here are our Top 5 Twitter must-have tools…..

TWEET ADDER

Tweetadder is a brilliant software package that pretty much manages your Twitter account for you.
You can pre-set tweets to send on a regular basis so there is no need to remind yourself to post new messages. You can literally be on holidays and Twitter will be working for you!
Tweetadder also allows you to auto follow profiles and also find targeted Twitter followers by setting up the particular keywords or tags you want to attract. As you connect with followers Tweetadder will send out an automated message to new followers, which can be set as a marketing message to new customers.
Plus you also have the access to every other Twitter tool imagineable, such as adding photos to your Tweets.

Available foe both Mac and Windows, Tweetadder is one Twitter Promotion tool for every user, new or experienced!

CLICK HERE FOR DETAILS AND TO DOWNLOAD A FREE WORKING TRIAL VERSION OF TWEET ADDER

MARKET ME TWEET
Market Me Tweet is an all in one Marketing and Management app for twitter.
What makes Market Me Tweet different from other Twitter Apps, or even just using TWitter itself to post messages is that it allows you to uniquely brand every tweet with your web address or business address, and as we all know, the strength of a brand is the success of any business.

But Market Me Twitter is more than just a twitter branding tool…it also includes location targeting, so you can target particular clients in your hotspot through Twitter, plus it also does all the other tools you need, such as scheduled tweets, secure tweets and twitter management for automated tweets, etc

FIND OUT MORE ABOUT MARKET ME TWEET – CLICK HERE

EASY TWEETS
The name pretty much says it all, but Easy Tweets really does make twittering a piece of cake!
From the basics such as managing multiple accounts all at once, and scheduling messages, to the high tech elements of TWitter marketing, such as SMS and email alerts when someone mentions your Brand, and monitoring Trends in Twitter conversations to keep ahead of the competitors. You can literally track anything that is happening on Twitter.

Easy Tweets is so easy to manage through it’s simple user-friendly interface. While it may sound like an advanced piece of TWitter software, it is so easy to learn, even for beginners. In fact, they will even give you a 30 day money back guarantee if you can’t use it!

FIND OUT MORE ABOUT EAST TWEETS – CLICK HERE

HOOTSUITE
If you are a serious user of Twitter, then Hootsuite is for you!. Hootsuite allos you to add multiple networks, including Twitter and Facebook accounts, and can be set up to be managed by team workflow, so more than one person can manage the account at the same time (ef, Admin, Editor, etc). Hootsuit lets you set up scheduled tweets so you can set it and then let it send out your messages when you want. Hootsuite does similar features to the other Twitter applications I mentioned above, including manage followers, create Twitter lists and more, however where it lets you down is it does not find new followers automatically for you which is a bit of a let down. A good tool though when combined it with Tweet adder.

LEARN MORE ABOUT HOOT SUITE – CLICK HERE

VALUE TWEETS

Valuetweets allows you to quickly create, manage, and track your Twitter accounts and social media marketing campaigns on autopilot. It takes only a few minutes to sign up and start seeing real results.

Value Tweets is truly an all in one platform, with complete automation. Just set the system to autopilot and you will quickly gain new targeted followers fast. Then use the targeted marketing campaign tools to really generate fast income through Twitter.
If you want to make serious money with Twitter than Value Tweets is the tool you need.

CLICK HERE FOR MORE DETAILS ON VALUE TWEETS

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Devision launch Iconic Twitter – Custom Twitter Background and Icon Design

Friday, March 12th, 2010

Twitter has become one of the single most powerful free marketing tools for your business, allowing you to attract a target audience through online social networking.

The great thing about Twitter is that you have the freedom to totally brand your Twitter account, to match your business branding, giving you the professional edge.

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Devision have introduced a new service called Iconic Twitter, which provides Twitter design and branding services to ensure your entire online branding looks the part.

Iconic Twitter services include:

Custom Twitter Background Design
Optimise your Twitter account for the search engines
Custom Twitter Icon design
Listing on Twitter-related directories for maximum target-related followers
Links to powerful Twitter tools to promote your Twitter Identity and grow your follower database.
One-on-One Coaching teaching you how to easily attract followers

For more details Contact Devision Design – www.Devision.com

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Attract more business with your Twitter branding

Saturday, February 20th, 2010

Twitter is a great way of promoting your business services and products online, but to really attract followers you need to look professional.

Did you know you can totally customise the look and feel of your Twitter account to reflect your business or existing website design?

A custom Twitter Background and matching Twitter Icon combined with the correct Twitter Bio text description optimised for the search engines will help you attract a huge Twitter following.

Simple additions to your Twitter background design such as your website link, the services you provide, and phone number, will greatly help the changes of your Twitter followers wanting to find out more about your business.

Devision can help you setup your Twitter account with a professional corporate image to really promote your business online through Twitter.

Devision have recently completed the rebranding of the Whitsunday Apartments website and Twitter account, giving it a professional edge over most of the other Whitsunday accommodation websites and Twitter sites.

Check it out online at http://www.twitter.com/whitsundayaccom

www.WhitsundayApartments.com.au

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The Top Twitter Tools for promoting your business

Wednesday, January 20th, 2010

In my last article I discussed how to start using Twitter as a tool to promote your business.

The steps are very basic, yet very effective and proven to work.

But if you really want to see great results you will need an extra hand from some additional tools.

These tools are specifically designed to really promote Twitter accounts, and believe me they really work. And the best part is they are totally free!!

So here goes…

Twitpic allows you to share photos with your visitors, plus each time you post a photo on Twitpic it not only posts the message to your linked Twitter account, but it also allows any other fellow Twitpic user to see the pic as soon as you submit it, so you instantly attract people. You can also tag each image with particular keywords. So for instance if you were a Ford car dealer, as you post that photo of the vehicle you would add a subject topic that will attract people, such as Perfect used red Ford Coupe, and then add the tags; ford, red car, used cars, coupe, etc…
Works very well to attract a particular follower interested in your services or products.

Twitwall works in a similar style, though it goes one step better and integrates your Twitter account background into your Twitwall account, so make sure you have a nicely branded Twitter background. For an example of this, check out one of my Twitwall sites: http://twitwall.com/view/?who=whitsundayaccom

Tweetdeck is a very handy tool to help speed up the process of adding Tweets. The main TweetDeck website is also a kind of TWitter yellow pages, so you can easily target the specific audience you want to attract. Tweetdeck is actually a bit of software you download which allows live updated of your Twitter account or even multiple accounts, so you can easily post, respond and follow your friends Tweets without having to log in to the actual Twitter website.
For the iPhone users out there, Tweetdeck also has a handy App which works just the same as the the one on your PC, so you can tweet from anywhere!

On the subject of Yellow pages for TWitter, take a look at Twellow. Twellow is exactly that..a yellow pages for TWitter users. Simply sign up a free account and you can then select and follow specific people just by a simple search and click of a button!

Another handy tool for keeping in touch with fellow Twitter users is a handy little piece of software called Digsby. Digsby is an instant messaging software for IM, Email and Social Networks, all in one.
Simple to use and very handy for multi-tasking all your accounts at once. Sorry MAc and Linux users…it’s not available yet, but coming soon, so I will keep you posted!

If you run an RSS feed or a blog and want to easily post messages to your TWitter account or Facebook, then Twitterfeed is the tool for you.
You simply create an account and do a little bit of set up and then Twitterfeed will allow you to track your feeds easily. It really is as simple as it sounds.

for the traveller, Check out Twitwhere. Twitwhere is a cool little bit of software that allows your tweets to appear in a Google map, which can then be added to your website. It works on GPS data embedded into photos that you link to. Probably very handy if you are a tour operator, or travel the country doing motivational coaching or similar.

For those that are interested in searching and following particular tweets posted, a great little application is twhirl. Based on the Adobe Air platform, Twhirl is a smooth sleek running app. Much simpler and less screen room required than Tweetdeck, this handy little app can run all the time while you work.

With the recent arrival of the latest Android phone from Google, Twitter users are also catered for with Twidroid. A very stylish mobile version of Twitter, this handy app is a real winner for Twitter fans.

If you want to search for particular tags (keywords) that people are broadcasting on Twitter, check out Tweetscan. This is an easy way of finding followers interested in similar products or topics that you relate to. It even finds people!

For more Twitter Apps, free and paid, check out Twitdom
It has pretty much every type of Twitter solution available!

Combine a few of these great handy tools and you will quickly learn how easy it is to promote your business and attract new potential customers!

Until next time, Keep Tweeting…!

PS: You can also follow me at twitter.com/webseocoach or twitter.com/devision

Author Chris Bourke @ Devision Design and Web SEO Coach

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All aboard the Twitter Express!

Wednesday, January 20th, 2010

As I have previously mentioned in my past articles on the subject of using Twitter as a business tool, Twitter can be a great way to promote your business or services to literally thousands of new potential customers every single day.

Unfortunately I hear plenty of negative feedback from Twitter ‘newbies’ that complain it is a waste of time, or they don’t get enough people following them, or they can’t see a direct result on their website.

Like any tool used to promote your business, Twitter doesn’t just magically start working for your business….you have to make it work.

Think of Twitter as a bus… A bus with no motor running gathers no customers. But start that engine running put some wording where it gets noticed and people are flagging you down to get onboard!

You need to start that ‘Twitter motor’ and drive it forward to attract new people, but once you have the momentum happening you will find it will start driving itself.

Makes sense? Of course it does…but how do you start….

The great thing about Twitter is that the search engine love it. If you use your Twitter Bio section and really spell out what you do it will work like a website description. So say you are selling red widgets, then try and sign up your account as twitter.com/redwidgets and then in your Bio, write something like ‘The best Red Widgets in Australia at the cheapest prices.’

Now, as you start to ‘tweet’ on a regular basis, Google will soon pick up on this and treat your Twitter account like a website, so if you post enough relative tweets about Red Widgets then eventually you will start seeing your Twitter feed showing up in the search engines.
The other advantage of creating a specific Bio and correct wording in each Tweet is that if anyone on Twitter is searching particularly for Red Widgets, then there is a very likely chance you will attract them as followers, and potentially new customers!

But to really speed up the process, amongst your messages add the hash symbol (#) before a particular word as this turns your word into a ‘tag’, and tags become like links for people searching for that word. IF you do a search in Twitter for widgets, then any person that has tagged their text like #widgets will have top priority.

Make sure you also try and add links back to your website from your tweets occasionally. If your tweet is interesting enough or gets some one curious enough to want to know more, they will click that web link!

There are also also plenty of great free online services and tools specifically designed for Twitter promotion, which turn your TWitter bus into a Twitter Rocket! Click here to read on…..

Article by Chris Bourke of Devision Design @ Web SEO Coach

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Twitter – Spreading the Tweet!

Monday, May 11th, 2009

By Chris Bourke of Devision Design Australia

So you’ve set up your Twitter account and followed my notes from ‘Making an Income from Twitter‘ and you are now hopefully building a continuously growing base of followers to your Twitter account.

But how do you catch up to the Twitterers that have thousands, even tens of thousands of followers quickly?

Well, I would like to share a few of my favourite Twitter Tools and online Twitter directories that you can add your Twitter account to, attracting many new followers faster than you can say Tweet!

My first and favourite Twitter directory is Twellow. Twellow is a Twitter Directory which is free to join and grabs your details from your existing TWitter accounts, so getting started on it is easy and set up in a couple of minutes. Twellow is basically a Yellow Pages of TWitter, allowing you to search for users with similar interests or similar products, or may be located around you. Twellow is the perfect companion if you use Twitter for online marketing.

Just Tweet It is another great easy to use Twitter directory service which helps you find other users just like you. This directory is great for business as it has a huge selection of pre-categorized sections to add your business, or to search from.

Another very popular Twitter directory on the rise is We Follow. We follow breaks the categories up into the most popular Tags (eg, Celebrities, TV, SocialMedia, News, Music), and then sub-categorizes into the most popular of each section. Once you add yourself to We Follow you will quickly see arise in followers, plus it is easy to search for other people you would also like to follow. You will have thousands of followers in no time!

GeoFollow is a Twitter directory with a difference. Geofollow is a location-based Twitter directory, allowing you to search by City and State, as well as the usual Tags, Username and Keyword. Another very easy to join and use directory service, and quickly gathering momentum as one of the most popular Twitter Directories

Remember, you don’t have to understand the Twitter phenomenon, but you have to be part of it! Adding your Twitter account to these directories is a great start to really benefit from Twitter.

Next week I will be chatting about Mashable Tweets.
It might sound tasty, but it’s not..but it is very interesting!

Author: Chris Bourke from Devision.
Chris is a graphic design/ web developer specializing in search engine optimization & online affiliate marketing. Chris is also co-mananager of Devision Design based on the Sunshine Coast, Australia

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New Twitter Users Biggest Mistakes: How to Avoid Them

Friday, April 17th, 2009

I am not usually a big fan of rules when it comes to social media, but I do think there are ways to make your experience using tools such as Twitter more beneficial to yourself and others. There are some common mistakes I see new users make that I want to share with you. The good news is, once you are aware of them they are really easy to avoid!

Mistake: Not using a real picture of yourself for your avatar.

When I first joined Twitter over a year ago I was guilty of using a cartoon-type picture of me for mine. I thought it was cute and it happened to be part of the design I had on my previous blog. However, I switched to an actual photo of myself a few months later, and more than a few people commented that they were glad to see the real me.

I feel the same about others now. A picture of you is a lot more personable than a picture of your dog or a company logo. People like to see your smile!

Mistake: Automating pushy direct messages for new followers.

Many Twitter users use a service such as TweetLater to set up automatic messages to go to anyone who begins following them. This is a bit controversial among people on Twitter. If you are automating a friendly message to just say thanks for following me, that’s one thing, but a message with a link to one of your products when we haven’t even connected yet is generally frowned upon.

Mistake: Starting to follow people without posting a couple of your updates.

It may feel like you are talking to yourself to do this, especially if you don’t have any followers yourself. But when someone comes upon your page and is deciding whether or not to follow you, they need something to go on. People are looking for some sign of life or personality.

Mistake: Not spending a good amount of time interacting.

There is nothing wrong with letting others know what you did last night or what your plans are for the day. Just be sure to intersperse your tweets with some two-way conversation. Ask questions, re-tweet others, reply to questions, comment on others tweets, etc. This builds community and keeps things balanced and interesting.

Mistake: Mass following right out of the gate.

My ratio of followers to those I am following is pretty even, mainly because I like to follow back most of the people who follow me as long as they don’t look like spammers.

However, I find it hard to follow others who, in addition to having only a couple of updates, are following thousands of people and have only a few people following them. It feels spammy, like they don’t have much interest in having a relationship or conversation with anyone.

Mistake: Doing everything from the web instead of using a Twitter client.

Installing a client such as Tweetdeck gives you more functionality than what you can do from the Twitter website alone. For example, Tweetdeck allows you to place people in groups which make it easier to keep track of them, especially once you are following lots of people. Plus, you don’t have to be connected to the web to use these types of clients. I find they make tweeting a lot easier and more convenient for keeping track of your replies, direct messages and followers.

Mistake: All promotion, all the time.

As I have mentioned in previous articles, no one likes to follow someone who is constantly selling and promoting without giving anything back. Keep things balanced and respect that others do not want to be pitched all of the time. That being said…

Mistake: Not leveraging Twitter as part of your business marketing strategy.

If you are in business and using social media, you are looking at Twitter as a tool to get results in that business, not to just socialize all day. Remember that it is a great way to reinforce your brand, form strategic alliances and build credibility and trust.

by Christine Gallagher

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Making an income from Twitter

Friday, April 17th, 2009

There is hardly a day that goes by without the mention of Twitter.
Twitter has seemingly sprung up overnight and is taking the web world by storm. Everyone is ‘Twittering’ each other, sharing short tales of what they are up to with friends and the world, creating an online social networking phenomenon unlike anything ever seen before.

Why is Twitter so popular?

The answer is simple. Very ‘simple’. Twitter is so simple to use and readily accessible. You can Twitter from your computer, Twitter on the bus with your iPhone using one of the many Twitter Apps now readily available.

So what is Twittering?

“Twittering’ is the terminology used by members of the Twitter social network when they communicate. To Twitter you simply log in to your free Twitter account and type a few short lines of what you are up to, and share it with your Twitter buddies. You can become online friends with other Twitter members, read their updates, send them messages and even share photos using TwitPic. If your posts are interesting enough people will want to become your Twitter friend as well and request to be added to your network. Simple!

Making an income from Twitter

So here is the part that you’re interested in! Making money from Twitter!
You can use Twitter as a money-making business networking and advertising tool as well.
MAny of the largest companies such as Virgin, Billabong, Flight Centre regularly post their latest specials, with a link back to that promotion page of their website for readers to follow. By offering ‘Twitter Only’ promotions, they can track the readers that take up the offer. Very simple, effective and free form of online marketing, and the best thing about it is that you are targeting people who are already in your own social network so you know they are already interested in your products or services.
Now, when you post your twitter message to your friends it will show up on their message board, and if their friends are interested in your messages they will also want to become your friend, and your online marketing network snowballs rapidly. It really is free marketing in the simplest form!

But what if you don’t yet have a product or service to sell?

If I told you that you can earn an income from selling a product you don’t even have, would you believe me?
I will tell you how. This is not a con and it’s no big secret. It is very simple!
I will use a case study for an online lingerie store called Dream Lingerie in Australia.
The entire Dream Lingerie online store is a templated site provided freely by Fantasy Lingerie and you simply sign up with them as an affiliate. To do this search the site and find the ‘Affiliate’ link. It costs nothing to sign up and all you need is a domain name and they will set you up your own online store. The current commission for selling their products through your online store in 20%, so a tidy profit if you make a sale. You don’t need to purchase any products or hard sell. You simply have to drive visitors to your website and when they make an online purchase, Fantasy Lingerie ship the products to the customer and you earn your commission, which is paid monthly. Very simple concept and many companies including Flight Centre, British Airways & HotelClub have similar revenue-earning affiliate programs.

Now, you set up your Twitter account to work it’s magic!….

Firstly, customize your Twitter settings to promote your website. You can change the background image, colours etc very easily in Twitter. Make sure your background image has your web address, product images or specials in the design for instant attraction. Professional looking branding is critical.

Once you have done this, start sending Twitter messages to your network promoting the products.
As Lingerie is a product that needs to be visualized, and Twitter can’t directly upload images, use TwitPic and log in using your same Twitter account details and you can upload products and add a product description, which is automatically sent to your Twitter page. Make sure with every product description you mention your web address so people will know where they can view and purchase that product.
Like any marketing, you must do this regularly, so set yourself a goal. Post 4 new products every day, and find 20 new Twitter friends each day to follow you. For people that request to join your network, make sure you send them back a response thanking them, including your website address in that response encouraging them to visit your website.
You will quickly find the number of visitors to your site will triple and sales will soar!
This principle also works with other social networks such as Myspace and Facebook.

Article by Chris Bourke of Devision.com.au

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