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Posts Tagged ‘sunshine coast seo’

Achieving Top Search Engine Results for Sunshine Coast accommodation

Tuesday, July 19th, 2011

If you are in the accommodation and tourism market on the Sunshine Coast, you would realise the importance of marketing to attract visitors, and one of the most cost effective marketing tools for the industry is the internet.

With 1 in 4 people now searching online before booking their Sunshine Coast accommodation, the importance of having a successful online marketing tool is more important than ever before.

But sadly, around 80% of Sunshine Coast accommodation and tourism websites are not designed to maximise the potential visits, or designed to capture visitor information for future marketing potential.

A good majority of Sunshine Coast tourism operators don’t embrace social media marketing, or even realise that visitors could actually be booking their accommodation directly through social media such as Facebook or Youtube, without even needing to visit their website.

Many of the leading Sunshine Coast tourism websites are still using Flash animations in their tourism accommodation website headers, which prevents great results on the major search engines, or the ability to be fully accessible in new technologies such as the iphone or ipad.

And most importantly, many of the websites have their websites optimised incorrectly with saturated keyword density, increasing their chances of being blacklisted by search engines at any moment, which could wipe their site of the search engines for months!

The team at Devision understand the Sunshine Coast tourism market better than anyone, with a combined experience of over 40 years in the tourism design, print and online marketing regions.

Devision’s team are not only Sunshine Coast born and bred, but are also highly skilled in all areas of graphic design, and print, as well as all aspects of tourism marketing including web development and social media marketing for the local Sunshine Coast tourism industry, with many of our clients accommodation websites still on the first page of Google for a consecutive 6 years.

Devision are regarded as one of the leading search engine optimisation specialists in Sunshine Coast’s tourism and accommodation marketing.
Devision works with our clients to provide an integrated search engine and online social media marketing strategy to educate tourism operators how they can continue to optimise their websites and online marketing themselves, making it more cost effective and provide them with maximum and continual online performance.

For instance, most don’t realise that more people globally search for ‘Accommodation in Mooloolaba’, than ‘Mooloolaba Accommodation’.
Adding the one extra word can be the difference to thousands of extra dollars in revenue for your business each year, and Devision will show you all the tricks to achieve the top search engine techniques that your competitors currently don’t use.

Devision are now working with Mooloolaba Beach’s leading tourism organisations to put Mooloolaba and the Sunshine Coast ‘back on the map’.

If your Sunshine Coast tourism business is not on the first page of Google for organic search results, then call Devision…the Sunshine Coast’s online tourism and accommodation marketing professionals.

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Achieving better local searches with Google Places for Business

Wednesday, March 30th, 2011

Achieving better local searches with Google Places for Business

These days, if you’re not on the first couple of pages of Google your business is probably missing out on a lot of potential customers and new business.

If you’ve got great search engine optimisation you might be lucky enough to be on the first page of Google’s organic searches, otherwise you might be spending hundreds of dollars a week in pay-per-click to achieve good results.

But there is another option, which Google provide free of charge, called Google Places for Business.

Google Places is the search results you often see at the top of the listings next to the Google Map, which provides a basic overview of the business listing and often a star review of the business.

There are limited spots available for Google Places listings, but there are a few simple tricks to getting your business into these top spots and generating a huge amount of free traffic to your website.

google-places-sunshine-coast.jpg

Here are out tips for creating a great listing on Google Places for Business:

The easiest way to get started is to type in ‘Google Places’ into Google or follow the link to the Google Local Business Center – http://www.google.com/local/add

You may need to create a Google account if you haven’t already.

Now you need to create your Google Business profile. Creating this correctly is the key to your success on Google..
Make sure you include a physical postal address and a real phone number as Google will verify you are a real business by either calling you or posting you a code to enter into your account.

Make sure your description contains [a good amount of keywords that reflect your business and that you want to be found under. For instance if you have a car parts business your description should be something like: ‘Todd’s Used Car Parts Calgary stocks genuine vehicle parts for all european makes and model cars.’

the description now includes a good variety of specific keywords including the location to help Google recognise exactly what the business does.

Makes rue the categories you choose reflect the business and your description.

You can also add your trading hours, payment types etc. The more you add the more Google loves you.

Now, you can also include photos and a logo. Preparing these correctly can help your listing.
Name each image with relevance to your business, for example: rather than an image name like ‘img123.jpg’ name it ‘calgary_car_parts.jpg’

This also goes for your logo as well.

for the images, don’t make them too large or they will load slow. A good size is about 600 x 450 pixels at 72dpi.

Google Place Reviews for your Business

Often you will see reviews on the Google Places listings. These reviews can also help drive the listing to the top spots.
If you run your website or blog on WordPress you can also get reviews directly from your website listed on Google Places by simple adding a Google Reviews plugin into your website. The plugin is free, and it places a Review button on each page of your website allowing people to comment, which you verify before it goes live. These reviews then show up on Google Places.
This is particularly helpful if you have an online shopping cart, real estate site or a business directory.

Devision Design are the Sunshine Coast & Brisbane experts in social media marketing, search engine optimisation and Google Places for Business listings.

Contact Devision on 07 54932001 or visit www.Devision.com.au and see how easy it is to get your business found on Google!

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Free SEO Tourism Marketing Report – How to beat your competitors on Google

Thursday, April 29th, 2010

The Sunshine Coast accommodation market is a very competitive business place, and if your hotel or resort accommodation website is not ranking on the first page of Google then most likely you are missing a huge amount of web site traffic, and most likely holiday rentals as well, worth tens of thousands every year to your business.

Devision lead the way in achieving the best possible results with search engine optimisation for Sunshine Coast accommodation websites.

So if you’re not on the first page of Google, our new Smartfish Tourism Marketing SEO software can show you why, and tell you how to get there easily.

There are many factors involved in achieving a great search engine listing, and your free report will outline these factors.

Smartfish will even analyse your competitors websites and search engine results to show exactly why they are listed at the top of the search engines, what keywords work best for them, which sites they are linked to.

Smartfish also provides all the details of the recent online trends in accommodation and hotel searches for a particular region, so you can fine tune your website to get the maximum results for what people are really searching for when looking for holiday accommodation on the Sunshine Coast.

Once you have your FREE SmartFish SEO Tourism Marketing report we can show you exactly how to beat your accommodation competitors and work your way to the top spot.

If you would like a free Smartfish SEO Tourism Report for your website, simply email us at Devision and we will be in contact with you.

CLICK HERE TO EMAIL US FOR YOUR FREE SMARTFISH REPORT

Devision specialize in online tourism and accommodation marketing web site design and search engine optimisation. Every accommodation website we create is professionally search engine optimised as part of our standard service, with a free resubmission service every month.
So if your website is not achieving great results for you, contact Devision Sunshine Coast on (07) 54932001

www.Devision.com.au

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