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Archive for the ‘Website Development’ Category

Devision launch Online Accommodation & Tourism Marketing Service

Wednesday, March 10th, 2010

Devision today launched new accommodation and tourism marketing service, Smartfish.

Devision’s web designers have been developing award winning accommodation and tourism websites since 1996, and have now combined their knowledge of web with traditional accommodation marketing to provide tourism and accommodation operators with the complete range of services to promote their specific business type.

Smartfish provides dedicated online marketing tools for the Accommodation & Tourism industry in Australia.

Smartfish offers all the tools to successfully propel your brand awareness, online bookings, and business earnings, through even the toughest economic climate, utilizing the power of successful online and traditional marketing.

Smartfish Accommodation and Tourism marketing services include:

• Custom Secure Online Booking Systems
• Email Newsletter Marketing Campaigns
• Online Banner Advertising Design and Placement
• Accommodation specific search engine optimisation
• Online marketing using Social Network Marketing, such as Twitter, Myspace and Facebook
• Custom website development
•Tourism based Affiliate Marketing Programs
•Tourism Branding
•Press Advertisments
•Stationery Design
•Brochures, Postcards, Calendars
•Business Card Design and Print
•Posters and Point-of-Sale Marketing
•Signage Design
•Uniform Design and Print

A number of Australian accommodation-based websites have already been trialling the Smartfish range of services, and even through an apparent global recession, confirm that the Smartfish accommodation marketing services have helped retain a good level of business with both local and international business.

smartfish-accommodation-marketing-australia.jpg

For more details on Smartfish Accommodation and Tourism Marketing, visit the website

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What the latest buzz…Google Buzz!

Thursday, February 18th, 2010

For all the fans of social networking out there, Google have recently launched a very cool new application to keep you up to date with all your Google Gmail buddies.

Google Buzz is like a social networking tool made especially for Google users.

Not only does Google Buzz allow you to post messages to your friends in a similar way that Twitter does, but Google takes it to the next level, allowing you to share locations tagged with geographical information, show where you are on a map, share photos, updates and more.
It also allows you to link directly to images or play videos online all within the Google system rather than having to jump from one website to another like other social networking tools.

You can choose to share your posts with everyone, or just your selected Google network buddies, and integrated with Gmail, you can share directly through your Gmail account. It’s really so simple!

Google Buzz is also available for mobile, so you can keep in contact with those that matter most, 24 hours a day!

Google Buzz opens huge opportunities for businesses to promote marketing products and services to your online business partners and client database, allowing you to viral market to a huge global audience.

Want to know more about online viral marketing? Talk to Devision Design – the experts in online social business networking.

Check it out at buzz.google.com

Author: Chris Bourke – Senior web developer at Devision Australia and professional web SEO coach at Web SEO Coach

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Whitsunday Accommodation website scores record sales with new website

Saturday, January 23rd, 2010

The recent redevelopment of the Whitsunday Apartments accommodation website by Devision only a few months ago has led to record sales for online accommodation bookings for Airlie Beach and the Whitsunday Islands holiday apartments, resorts and a hotels, turning over six figure sales of confirmed online bookings in just a few weeks for it’s parent company, Australian Holiday Resorts..

Devision used a new self-developed technique of search engine optimisation to boost the website’s number of visitors by a mind-boggling 2000% in just 8 weeks, leading to a surge of Whitsunday accommodation bookings and advertising revenue through the Whitsunday Apartments website.

This is a pretty notable result, considering many online accommodation websites continue to mention that the accommodation market is slow, blaming the economic crisis.

Devision believe that with a well developed and professionally optimised website, you will find that the bookings are still there, and more than ever people are searching online for accommodation, as in the case of Whitsunday Apartments accommodation website.

The website is hosted with local Australian hosting company, Webcrowd Website Hosting, which provides free online visitor statistics and free fortnightly resubmission to all major search engines, helping to ensure the Whitsunday Apartments website remains ranking high on the search engines.

Devision are the experts in Sunshine Coast and Whitsunday holiday accommodation website development, search engine optimisation and tourism marketing.

Talk to Devision for a free consultation and review of your current website to see how we can improve your website’s online sales with our proven search engine techniques.

Visit Whitsunday Apartments online at: www.WhitsundayApartments.com.au

Australian Holiday Resorts and the Whitsunday Apartments accommodation website content is independently owned by Chris Bourke, co-owner of Devision Design – Devision specialise in Whitsunday online accommodation marketing and search engine optimisation.

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The Importance of a Sitemap for your Website

Thursday, January 21st, 2010

The Importance of a Sitemap for your Website

So, you’ve had a great looking website designed, and hopefully your web developer has search engine optimised the website for the best possible results on the search engines. After all, what is the point in spending a pile of dollars on a nice looking site if no one can find it, right?

But sadly, while many websites have a lot of effort put into the look and functionality of the website, many website developers fail to finish it off with the essentials that play the most important role in ensuring you can be found easily on the search engines, and one of the most important (and often overlooking) is the HTML and XML Sitemaps.

There are a few types of sitemap:

HTML Sitemaps – This is usually just a link on the footer of every webpage that will point you to a page with all pages of the website listed, with links to these pages. The advantage of this is for people to find your pages easily, which is important especially in larger websites. It also plays a key role in helping search engines to trawl through your website quicker.

XML Sitemaps – The XML Sitemap cannot be seen through the main website through a browser, however hopefully your web developer or webmaster has created and uploaded this for your website as it is even more relevant than the standard HTML sitemap. The XML sitemap can be easily generated using specific software designed for this purpose.
Once the XML sitemap is created it should be uploaded to Google through their Google Webmaster Tools, which you will need to create an account for. You should also do the same for Bing Webmaster Center and Yahoo Siteexplorer for the best results on all the major search engines.

If you are making frequent changes to your website, or run an online shopping cart or directory, then it is important to ensure the sitemap is recreated every time these changes take place, and then your XML sitemap is resubmitted to Google, Bing and Yahoo to ensure your new pages or changes are updated.

At Devision Design, large websites have a special automatic Sitemap Generator added which allows the site owner or the team at Devision to simply push a button and the new HTML, XML and ROR Sitemaps be recreated and submitted to all the mentioned search engine Webmaster accounts, not only saving you a heap of time-consuming work, but also generating an immediate response from the search engines, so you can often see the new pages appear in the search engines in a matter of minutes.

So, if you are unsure about if your website had an XML Sitemap or an XML Sitemap generator, then I advise you to ask your web developer as you could be missing a lot of valuable visitors to your website through a poor search engine listing.

Author: Chris Bourke of Devision Design & Web SEO Coach
We recommend Web Crowd Website Hosting Australia

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Let Google pay your Bills for You

Monday, January 18th, 2010

Wouldn’t it be great if you didn’t have to worry about your day-to-day bills you simply can’t avoid, such as electricity bills, groceries, phone bills etc….

Wouldn’t it be great if Google would put money in your bank account on a regular basis to put toward your next holiday, that something special you have been trying so hard to save for….

Imagine if Google would pay you money for doing almost nothing, which could cover all these bills to ease your financial pressures….

What if I told you this was all possible and you barely have to barely raise a sweat to earn it!

Now I know right now you are probably thinking this is starting to sound like a sales pitch to buy some incredibly expensive internet related package that you have no idea how to use.
Well, you are actually totally WRONG!!!

Ok..there may be some minor costs…around 0.30 cents a day – (No good investment is free!), and a little hard work on your behalf (we are talking a once-off in single digit hours)…

OK, starting to sound more interested?

I though so!

This easy money earner I am talking about is Google Adsense.

Google Adsense is a service provided by Google, which is totally free to join, allowing you to add their sponsored advertisements into any website, and when someone clicks on the banner ads you make money! Sounds very simple right? Well, it is!

The beauty of Google Adsense is that you can customize the colours, size, fonts and even select the target advertisements that reflect your own website, so they blend in perfectly to the surrounds of your website. As people are all ready on your website for a particular product or service, the advertisements generated will also reflect these, tempting people to click the advertisements.

Depending on how popular the product is and how much the advertiser is paying Google will depend on how much you get paid per click, and of course how many times the ads are clicked will determine your total income generated.

The best way to generate a good income from Google Adsense is to create a simple website that generates plenty of traffic, such as a small business or accommodation directory. (This is where the investment of the domain name and web hosting are required).

This doesn’t need to be a huge directory. In fact, the site only needs to be a single page, and keyworded correctly with the right content to obtain a good ranking on the search engines, and the visitors will flock to your website, with a very good chance that they will click on the Google Ads.

An even easier way, if you are familiar with Blogs, is to set up an interesting blog on a particular topic which attracts the interest of visitor traffic, and place the ads throughout your blog. A free service is Blogger, which allows you to easily create your own blog with no outlay of domain name or hosting costs. All it requires is for you to provide regular interesting content to your blog and as the readers start flocking to your blog, the Google Ads are clicked, and your income grows!

It really is that simple.

A word of advice…it will help greatly if you use the correct keywords throughout your blog, and have a general idea of how to promote your blog, such as using Twitter, Facebook and other blog directories. The more traffic you can push to your website the bigger the income you will make!

If you are planning on getting serious, search engine ranking and optimization software such as Web CEO will help to keep to find the best keywords, see your density of your website, and keep an eye on your competitors to help your overall performance skyrocket.

Good luck and start enjoying the freedom of extra money for doing nothing!
You gotta to love Google!!

For more information on setting up your own blog to generate income contact Devision Design – www.Devision.com.au

Author: Chris Bourke – Senior Designer and SEO Strategist at Devision Design Australia @ Web SEO Coach

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The importance of Keyword Density on search engines

Monday, January 11th, 2010

When it comes to ensuring success on the search engines there are many important ingredients that need to go into the development of your website.

Most people are familiar with ensuring your website is well keyworded, but many do not realise the importance of ‘keyword density‘.

Adding too many keywords can see your website blacklisted for spamming, while not having enough specific keywords may not be strong enough to get you a mention at all.

Often you will notice that the highest ranking websites under most general search terms are the larger directory-based websites, while the smaller individual business websites are often following.

One of the main reasons larger websites outrank sites this way is due to the Keyword Density.

Keyword Density is quite simple to master when you know how it works…
Basically Keyword Density is the density of the priority keywords throughout the entire website. So for instance if you only have a three page website, then to get a high density you would need to use the main priority keywords that you would like to be found in the search engines very heavily throughout those three pages. The problem with this is that if you use the keyword too much you could be blacklisted!

But using the same keywords throughout a website with more pages provides a higher keyword density without overly using those keywords on each page, and the beauty of a larger website is that you can also use additional priority keywords throughout the website as well, so you have a multitude of popular search phrases throughout the website.

Where I live here on the Sunshine Coast in Australia, the main business trade is holiday accommodation. Being a very competitive market it is obviously important to ensure the accommodation websites that make it to the top have the best keyword density.

Having built a large number of Sunshine Coast accommodation websites over the past years, it was always a challenge to ensure they outrank their competitors, but with a good basic knowledge of how to correctly use keywords and keyword density it becomes quite easy once you know the correct technique.

However, there are many Sunshine Coast accommodation websites lately that are integrating the booking systems of other websites into their website’s navigation, which in theory makes it easier for them to accept bookings online. However the negative reaction by the search engines from this is that they are immediately diluting their keyword density of their own website and substituting it with the linked keywords that are found on the other website that is now integrated into their navigation. This means that if the linked website contains unrelated keywords, such as other accommodation locations (for instance, Gold Coast, Brisbane, Sydney, etc) then their density for Sunshine Coast accommodation immediately drops greatly, sending them sliding backwards down the search engine rankings ladder. Even worse, if their are replacing their own navigation with links to pages from another website then the results can be catastrophic, as the most important content of most websites, from a search engine’s perspective, is found in the top area of your web pages.

To check your own keyword density of your website I recommend a software package called Web CEO. Web CEO software allows you to review your keyword density yourself (as well as your competitors!) and allows you to change your density live yourself very easily. It will also show you if any websites directly linked into your navigation are damaging your keyword density or search engine listings.
Check out the software online at http://www.webceo.com

Using some basic techniques and knowledge of Keyword Density can get your website to the top spots in the search engines!

For a free Keyword Density report of your own website (or your competitors!) visit http://www.devision.com.au

Author: Chris Bourke of Devision Design Australia – Developers of the best ranking Sunshine Coast accommodation websites!

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Domain Names – The new real estate market

Sunday, December 27th, 2009

Growing up we were always told to save and invest in real estate to secure our financial freedom.

Back 20 years ago, or even 10 years ago this was very sound advice.

However, with the real estate market becoming increasingly out of reach for many newcomers, and the share market a little uncertain, it is sometimes wise to look at other investment opportunities.

About 3 months before signs of the global financial crisis, I was talking with my financial advisor regarding the status of my investments, noticing that they were starting to slowly go backwards, and I asked him for his advice. He forewarned me that the market was about to take a big hit and I would be best to invest in other areas before I take a loss.

He made a few suggestions, but had no real solutions without me pouring lots of extra money into my investments, which would still be a huge risk.

I suggested that maybe I take my money and invest in the internet.
While this was a totally new concept to him and he could offer no advice in this area, I was quite confident and began putting some of my money into registering domain names.

Not just any domain names though, but good ‘top-level’ domain names.
Purchasing and managing a domain name yourself can cost as little as around $14 a year, and even doing nothing more than registering that domain name, I usually try and re-sell them for a minimum of $1500, which is a pretty good investment in my books, though it is not uncommon to make tens of thousands (or even more) for a single domain name.

Imagine if you could purchase a house, pay no rates, no maintenance and make a return 100 times what you paid for it after 12 months you’d be pretty happy!

You can even go a step further with that domain name and actually set it up as either a small commercial website, online store, or directory, so it is already ranking well on the search engines, plus making you some money, and you will usually find offers of thousands of dollars more for a profitable domain name are common.

There are plenty of very good domain name registrars where you can purchase great domain names at a very cheap rate, though before leaping in thinking that you will instantly make thousands of dollars with any domain name, make sure you do your research first;

1. Search for the most commonly searched keywords on the web and consider domain names that can be made from these keywords.

2. Check to see if these domain names are available.

3. Try and find top-level domains (eg, .com domains) rather than just local country domains as these rank much better.

4. Try and keep the domain names short and catchy. One or two word domain names usually get a better response.

5. Find out how you can make money from that domain name, such as linking up with Google Adsense, or building a small website to give the domain name more value, as well as covering all your costs associated with the purchase.

6. Find a good domain name reseller that can sell the domain for you. They usually charge a small fee for listing your domain on their website for sale, but using these services can often fetch you a lot more for your domain name.

For more information talk to Devision Design and we are happy to provide advice on choosing a good domain name, registering a domain name for you, and even how to set it up to profit from your domain name.

Registering a good domain name can be worth tens of thousands of dollars to you, and possibly a much better investment than your current share portfolio!

Article by Chris Bourke of Devision Design Australia, and the Web SEO Coach

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Whitsunday Apartments – Fresh look for Airlie Beach and Whitsundays Accommodation website

Wednesday, December 23rd, 2009

Devision have recently created a fresh new look for popular Whitsunday accommodation directory, Whitsunday Apartments.

Whitsunday Apartments is one of the most popular online accommodation directories for Whitsunday holiday accommodation, offering the largest range of Airlie Beach and Whitsunday resorts, hotels and holiday apartments online.

The crisp new look of the Whitsunday accommodation website, combined with user-friendly design has had a huge response within days of it’s launch, already tripling the normal visitors to the website.

Devision are experts in search engine optimisation for accommodation websites, and the Whitsunday Apartments website is no exception, with every listing carefully optimised to ensure maximum results on the search engines for people booking Whitsunday accommodation online.

Visit the new Whitsunday Apartments website: www.WhitsundayApartments.com.au

Australian Holiday Resorts and the Whitsunday Apartments accommodation website content is independently owned by Chris Bourke, co-owner of Devision Design – Devision specialise in Whitsunday online accommodation marketing and search engine optimisation.

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New website for Palmwoods Real Estate

Wednesday, December 9th, 2009

Local Palmwoods Real Estate firm, Whittington Ellis Palmwoods, asked Devision to create a new concept website for their new real estate service on the Sunshine Coast.

Devision were recently approached by Palmwoods Real Estate agent Tony Wittington to design a concept for their new website.

The website concept offers a fresh easy to navigate approach for buyers, as well as a clean professional image for their Palmwoods Real Estate.

CLICK HERE TO VIEW THE NEW WHITTINGTON AND ELLIS REAL ESTATE CONCEPT WEBSITE

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Professional Business Marketing on a Small Budget

Sunday, September 13th, 2009

Starting up any new business can be tough at the best of times, and the current economic climate doesn’t make it any easier!

But don’t let all the doom and gloom you hear everyday stop you.

I would like to share some simple cost saving business marketing tips and services that our business, Devision, can provide that can have you looking as professional as the big guys, all for under $1000, including professional logo, business cards, letterheads and well ranking website!

Read on and I’ll tell you how!……

Branding & Logo Design – A few hundred dollars

We all know that one of the most important assets of any business is their brand and corporate identity. A professional eye catching and clever logo and brand is one of the key ingredients to any successful business, however a custom designed logo and corporate branding can usually cost big dollars.
But if you want a professional logo at a budget rate, many agencies such as Devision have a bank full of hundreds of unused logos created in the design process for other clients, which we offer at a discounted rate. Obviously it will not be a totally custom logo for your business, however many of the logos are generic enough that they can suit almost any type of business by simply changing a few colours, and you will save hundreds on the cost of your branding.

Business Card Printing – 1000 full colour for $50

Professional Business Cards are one of the next things on any new business list. They are the ‘first impression tool. for most businesses, so you don’t want some cheap laser-printed homemade business cards!
And with any new business you will want to hand out as many cards as possible to get your business name out there.
Devision offer 1000 full colour business cards for just $50!These are double sided (full colour front, greyscale/black reverse side) on a nice 300gsm artboard stock. There is a small charge if artwork or delivery is required, but you’ll agree it’s still very affordable!

Letterhead Printing – 500 full colour $170

Letterheads are the next thing you’ll be needing for your invoicing, promotional letters, etc. You can get started with 500 full colour professionally printed letterheads for as little as $170! And like most printing, the price per copy gets cheaper the more you have printed, saving you a packet!

Website – as little as a couple of hundred dollars

As I have mentioned in previous ramblings, your website is probably the single most important and most affordable marketing tool you can possibly have for your business. We receive around 85% of all new business directly through our website, and have clients all across the world that have found us online. The beauty of a website is you can start with a small website – a single page or a couple of pages for just a couple of hundred dollars, and in time build it up to suit your needs. With every website Devision design we professionally search engine optimise and submit it to the search engines using the latest techniques and SEO gear, so you’re not paying additional expenses later on to get on the search engines. In fact we are happy to coach you in SEO techniques so you can learn the secrets yourself and make sure you always stay ahead of your competitors!
Alternatively, for a few hundred dollars you can purchase a copy of Web CEO, the leading search engine optimisation software used by the professionals, and quickly learn to do it yourself.

Website Hosting - $7.95 a month

With your website you will also require a domain name and website hosting. Our partner company Webcrowd offer professional hosting plans for $7.95 a month, which are perfect for any small to medium professional business website, and you get the domain name of your choice (pending availability) for free!
The Webcrowd hosting includes unlimited email account, professional website statistics for your website, and you have full control via a Control Panel, allowing you to set up email accounts, add databases, etc as you need. And the best thing about Webcrowd is they are located in Australia so you get real local support!

So, add the services up that I have mentioned and you have no excuse not to get your business up and running in a few easy steps at a cost much cheaper than you probably thought. You have no excuses to get out there and beat the Economic Crisis Blues!

For full details and plenty of examples of our work, visit Devision at www.Devision.com.au

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