Website Development

Archive for the ‘Website Development’ Category

The real price of a website?

Thursday, July 29th, 2010

When it comes to web development it is always interesting to see the reaction of the potential client when I produce a quote.

Smart business owners who know the importance of a good website usually think I am too cheap, the rest usually choke on the price.

See, most people don’t see past that dollar sign on the quote and understand the real potential and power of the internet, and the fact that there are ‘websites’ and then there are online marketing websites.

Every time I build a website I try to encourage the client to think past using their website as an online poster, but create a website that works as a powerful marketing tool.

Sure adding in value might mean paying a little more, but in the long term, or even as little as a week, you will see the returns pay for themselves.

I’d like to share a recent example…I had a potential client who owns a motorcycle shop ask me for a quote on the rebuild of an existing website. The website looked ‘okay’ at first glance, but it wasn’t working as a marketing tool, it was more like a roadside hoarding online, and probably not directly making him any money.
After a quick review I found at least 20 things that could be improved on the website to most likely double his profits, yet when I presented the quote, (which was less than one of his average motorcycles!) he balked at it.

Now, I’m not giving this chap a hard time…I get this reaction a lot from people that don’t understand the power of the internet.

If I were to put it into simple terms for him it would be easier to compare a website to a motorcycle..
Firstly, the difference between a motorcycle and a website would most likely be that you pay a big price for a motorcycle with maybe around 35% of the total price probably going to the dealer, another 20% going to shipping/export costs, another 5% going to the manufacturers big marketing campaigns, which leaves you with a 40% value, which then depreciates each time you ride it. Then of course you have registration, insurance, fashion accessories, etc. Unless you run a postal or courier service, that motorcycle probably isn’t going to provide a return worth way more than what you purchased it for.
(These figures may be incorrect – I build profitable websites, not sell motorcycles, so I am approximating the breakdown of costs.)

On the other hand, a website designed as a marketing tool will most likely pay for itself within months and then continue to make money for you, in some cases while you sleep, depending on what type of business you have. Keep the website for a few years and I usually see a 800% or more return on investment.

So while a motorcycle is fun to ride, I’d love to have someone get me an 800% return on my purchase after a few years.
I’d jump at the chance to purchase one if that were the case!

Yet, explained so simply, people still don’t get it.

So how do you add value to a website to get an 800% return?

Let’s look at just a few of the basics…

Always make sure your website is well branded.
If you have a logo you use for your business/business cards/stationery/press ads, use the same logo and colour scheme on your website so your brand is strong and consistent. Branding is everything!

Make contact simple.
I see so many websites (including the motorcycle site mentioned) that don’t have a phone number visible, or they have it way down in the footer of a long scrolling page. Thats perfect, if you DON’T want people to call you!
always try and keep the phone number near the top of the website, and reinforce it on every page of your site, in the same location, and even throughout your web content.
Add a contact form on your website so people can contact you outside of business hours, and add clearly defined links in your main text that link to the contact form (eg CLICK HERE TO CONTACT US).
And make sure the links actually click through to the page! It’s amazing how many people forget to add a live click through link or forget to test it.

Create a marketing list of potential clients
It doesn’t take much to set up an automated email marketing system with a simple form on your homepage to entice people to join your mailing list. Adding a mailing list to your website is one of the most important marketing tools a website can have, and you will find on average your potential client database will grow around 400% every week!
Using an email marketing system such as Aweber allows you to easily add a contact form into your website, and the contact details of each person that signs up is saved to a database for future email marketing, which is fully trackable for each campaign.

Online Brochure
When people are visiting your website looking for a particular product, odds are they are also going to look at your competitors websites as well. If they visit a bunch of competitors sites there is always a good chance they will forget your web address. Add a downloadable PDF flyer of your latest products to your website, so they have something to keep after they leave your website. Ideally kill two birds with one stone and add the downloadable brochure into the Mailing List subscribe form, so you collect their data each time someone wants a copy of your PDF brochure. Your marketing database will grow fast!

If you are marketing a product (such as motorcycles), they look much better when they are moving rather than a static photo. Adding a Youtube clip into your website is quick and easy and adds another dimension to your website, plus it creates additional online marketing for you through Youtube. Youtube videos allow you to create a live link from the videoclip to your website, producing much more potential traffic for your website.

Online Social Networking
‘Tweeting’ new products through Twitter, and adding the Facebook ‘Like’ button to your website allow visitors to share your product marketing with their friends, who usually share similar interests. This creates a great deal of website traffic for you and potentially a lot more new business. Social Network marketing is a must of the modern age of online marketing.

Search Engine Optimisation
We all know the importance of being on the first page of Google, yet a lot of people struggle to get their website up there.
google is not as complex as many people make out, and a few simple steps can see you reach a page one spot on Google, and retain it. Always ask your web developer to include search engine optimisation when they build your website, and ask them to integrate Google Analytics into your website so you can monitor the results of where your visitors are coming from and how they found you online.

Ask for feedback
Unless you ask your website visitors for feedback you won’t really know how you are performing online. Website visitors’ feedback can really help you create a successful online marketing tool and most people are happy to give feedback if you ask. Add a Feedback form on your website in the footer, or simply ask through Twitter occasionally and review the responses. It’s always good to look at your business from the other side of the window!

Author: Chris Bourke of Devision Design and Web SEO Coach.

Chris is a graphic designer, web developer, internet marketing and SEO expert based in Australia

Follow Chris on Twitter @webseocoach

Tags: Online Marketing, web development, website marketing
Posted in Marketing, Online Marketing, Social Networks, Website Development, affiliate marketing | No Comments »

The Recipe for a Successful Website

Tuesday, July 20th, 2010

If you are considering the thought of creating a new website or blog, whether to just promote your business online, or in order to make money online, the easiest way to ensure success is to think of your website as a meal.

Before creating your website, just like cooking any meal, there are a number of things to consider:

Planning. When it comes to creating a successful meal, unless you are a master chef you don’t just hope the ingredients in your refrigerator are going to create an award winning dish. There are a number of elements to think about, such as who is going to be eating the meal, how many ingredients and how much of each ingredient is the correct amount to get the perfect flavour and texture, how will you present the final product, and most important of all…is it something they will enjoy.

Your website should be no different.
Before diving in and hoping your website will magically be a success, think about who will be reading it (eg, gender, age, etc), how many categories, topics or pages your website or blog needs to cover. Too little it might not cover enough to be interesting, too many and it is hard for you to complete or just too much for your reader to absorb. Finding the correct balance in content is critical.

And like a meal, getting the ‘texture and flavour’ is very important. Your website or blog could be the most informative site out there, but if it doesn’t have any character to it it will be just plain boring! Add some humour, something unique, or just your own quirky twist to brand it as your own unique ‘dish’ and you will find you will get the end result you want…people will enjoy it!

The flavour of the webpage or blog isn’t just about the content though, ensuring it looks delicious is even more important, so you can catch the attention for people to ‘taste test’ it.

Templated websites are the equivalent of a packet mix. The restaurants of the top restaurants in the world most likely don’t use a Sara Lee pudding mix to serve in their restaurants, so if you want a website that is uniquely your own and not a replication, don’t use a website template unless you really can’t help it. Templated sites never really fit your personal style and always look out of place and usually unprofessional. Pay the money for a few hours design by a professional web designer and start with something unique that you own.

Establish your point of difference. In a city like New York there are literally thousands of restaurants that would serve up a nice juicy steak. Yet what is the difference between the restaurant that struggles for the business compared to another restaurant just up the street which is booked out months in advance? You will find usually it is their unique point of difference…it might be the lighting, the friendly staff, the presentation of the meals, the view, the music, or the additional touches like a warm cloth to wipe your hands with. Whatever it is, this is the secret to their success and popularity, and in the end their revenue.

Your website should be no different, offering something that makes your website uniquely different to all the other websites out there. It can be as simple as offering free downloads, or information no one else provides. A free online service such as quick easy bookings, or a regular newsletter about products. Whatever it is, find yours and integrate it into your website.

Once you have cooked up your website, the secret is to keeping it popular.
Like a meal, the best way to achieve this is keeping it fresh!

Revise your website’s ‘ingredients’ regularly, making sure that the content is fresh and up to date.
Request feedback from visitors, or if you are running a blog allow comments and actually read and reply to people’s feedback. these are your readers and if they can help you improve your website you will ensure they are coming back, and probably recommending your site to others. Keeping your readers appetite wanting more is what drives them back!

Bon appetit!

Author: Chris Bourke of Devision Design and Web SEO Coach
Chris is a web designer and online internet marketing coach from Australia.

Download your free ebook ‘Twitter Marketing Made Easy’ – Click Here

Tags: blog design, building a website, web design
Posted in Caboolture Website Design, Caloundra Website Design, Restaurant Website Design, Website Development | No Comments »

Blogging: Common Search Engine Optimization Mistakes

Sunday, May 23rd, 2010

Many people are turning to creating blogs for their existing websites to increase traffic to their websites.

Major search engines such as Google, love blogs and rank them very highly for a number of reasons, but mainly because they are ‘keyword-rich’.

One of the ways to achieving a high placement on the search engines is through the use of the correct keywords in the right place on your websites. The search engines work very similar to a human in the fact that they usually read from the top left hand corner of the website, with the title description being one of the most important factors to achieving placement on the search engines for the correct search term you want to be found with.

So for instance, if your website focuses on holiday accommodation at the Palazzo Versace on the Gold Coast (http://www.palazzogoldcoast.com), and you have a blog either hosted on the same site, or have an external blog through blogspot which you link directly to the website, your blog post title should reflect your subject, your location, and your hotel accommodation name. Possibly something like this….

‘Budget Accommodation Deals on the Gold Coast at Palazzo Versace’.

Now, if your website and blog is located on the Gold Coast and you want to be found when people search for Gold Coast accommodation make sure your blog ONLY reflects the Gold Coast.

I have seen a number of accommodation web site developers add blogs to their clients websites in the attempt to improve their search engine rankings, but they add other accommodation listings for other hotels as well. While this may detract from bookings on their clients hotel, it will still get good search results for Gold Coast accommodation.

Now, I have seen a number of accommodation website developers attempt this, but instead of adding just related categories, they add Categories to the blog for other locations, and then also include other hotels for other locations.

This is a HUGE MISTAKE!!

The header of the blog now appears something like this:

‘Hotel Name | Port Douglas Accommodation | Gold Coast Accommodation’

I think even if you are not a web developer you can see the obvious mistake… For starters, the search engines don’t know whether the accommodation is in Port Douglas or on the Gold Coast, so it usually drops it from the search engines as it considers it spam. Search engines are smart and realize when you are trying to trick them!

The other problem is you are trying to get the keyword density up for ‘Gold Coast Accommodation’ but then you start adding reference to Port Douglas, this dilutes the keyword density for Gold Coast Accommodation, so while your website statistics on paper might appear good, it is only because people are finding your post for the wrong reasons, while actually pushing your Gold Coast Accommodation listing down the ranks of the search engine.
Download a free copy of WebCEO and run a basic report on your website and you will soon see the reason people are actually finding you. You may be surprised at the results. General website statistics provided by your hosting company can be misleading when the full details aren’t provided.

Whether done on purpose by your web developer to try and get you more hits to your website, it is actually going to damage your ranking on the search engines. I have seen many websites drop from the search engines by this technique by web developers.

Want to know the real secret to achieving top search engine listing with your blog?
Stay tuned.

I will reveal this very simply step that anyone can do in my next blog post, Blogging: Achieving first page results on Google.

Article by Chris Bourke of Devision Design Australia, and Web SEO Coach.
Devision Design specialise in Hotel Accommodation web sites, Accommodation blogs and Tourism website optimization.
Visit www.Devision.com.au

Tags: blog seo, search engine optimisation, SEO, serch engine optimization
Posted in Brisbane Website Design, Caloundra Website Design, SEO, Sunshine Coast Website Design, Website Development | Comments Off

Achieving the Millionaires Lifestyle Online

Thursday, May 13th, 2010

Achieving the Millionaires Lifestyle Online

We have all encountered those days of waking up not wanting to go to work…The rush to get ready for work, then traffic chaos or trying to catch a train to get there, only to spend the day with a bunch of ‘team mates’ that you don’t really enjoy and a boss that stresses you out and doesn’t appreciate your hard work which is only really making him wealthy.

Then you go home, fighting the traffic chaos once again, have a few hours of personal time with your family, and then hit the pillow in preparation to do it all again.

I even know people that choose to live in a suburb they don’t really like just because they can be closer to their job. Isn’t that just totally nuts!!!??

Now, I don’t know about you, but to me this doesn’t sound like a ‘MIllionaires Lifestyle‘.

See, a Millionaires Lifestyle is not about BEING a millionaire, it’s about having the lifestyle…the freedom to do what you want, when you want, and still pay all your bills and have plenty of cash left over to enjoy life.

It’s very easily achievable, yet so many people choose the option I mentioned above instead.

After doing the daily 1.5 hour drive battling traffic to drive to the city every day, on top of working a 10 hour day for someone else, I decided to choose to have the what I consider the ‘millionaires lifestyle’.
I work from my home office in a nice residential island community, drive a nice european car, go for a swim in my pool during ‘work hours’, and go for a stroll along the waterfront or beach during the day. I can even wear boardshorts rather than a suit to work! But best of all, I am my own boss, I set my own financial income, and I love my ‘job’.

I don’t really call it a job, because it is more like a hobby I get rewarded financially to do.

After being on the ‘dark side’ in an office job for two long I decided it was time to choose the ‘Millionaires Lifestyle‘ option.

How is the Millionaires Lifestyle achievable?
We have all heard the stories that the internet can make some serious money, but yet many people don’t understand the internet’s full potential to harness the financial rewards. Online business can be extremely rewarding if done properly. You can achieve the Millionaires Lifestyle if you really want to, and by only spending a few hours or so each day. How does a 14 hour working week sound?!
This is achievable through online affiliate marketing. Affiliate marketing is the process of selling another persons products through your own webpage or blog and you make a commission on each sale. The commissions usually range from around 5% to a whopping 85% depending on what you are selling and the affiliate program you belong to. Setting up an affiliate plan actually costs nothing!
Your only real costs are your annual hosting and domain name, which is around $104 per year for both hosting and domain if you sign up with Webcrowd – www.Webcrowd.com.au.

Once you have your hosting you can either set up a webpage or a blog and with a little know-how on affiliate marketing you have created an online business. The beauty of an online business is your online ’store’ is open 24 hours a day with worldwide exposure, which equals a lot of potential visitors, and more importantly , a lot of sales…most likely more than you could ever achieve in a normal business.

There are four basic rules to achieving the Millionaires Lifestyle:

1. You must have the right attitude
If you are planning on doing it just for the money, forget it! While the money is the target goal, internet marketing can be dull if you do not enjoy marketing, and unless your heart is in it you will tire quickly of it before it really blossoms for you.

2. Set an achievable goal, both financially and for the lifestyle you want.
Before starting your online venture jot down on a piece of paper why you are doing it, and the outcome you want from it.
The reasons to start it are easy..you may be sick of your job, want more income, want to work less, have more time with the kids, etc. But also plan the bigger picture…set the financial goal you want, and make it realistic. If you want to earn $100,000 a year than you need to make $277.72 per day, which is very achievable online. If you want to make 5 times that, it is also very achievable. Once you build the first system you simple duplicate it 5 times! Obviously more than a couple of hours a day is required though. You set a limit that suits your lifestyle plan.

3. You need to plan your marketing approach
Where most new online marketers go wrong is they have the ‘build it and they will come’ mentality. This is not the case.
If you really want to achieve success, like any online business, you need to market your business. Free online marketing tools such as Twitter, Facebook, Blogspot blogs, plus email marketing are a great way to attract new visitors and grow your database. Also it is recommended spending a little money on Google Adwords to get started. A $5 a day campaign is usually enough to generate a good response, and as your business grows spend a little more each day. The profits could surprise you!

4. You need to be patient and persistent!
Going back to Rule 1, you need to enjoy what you are doing as starting up can take a little while to really see initial results. Online Marketing is like fishing..you have to tempt them with the right bait and unless you keep throwing that line back out there and prepare to wait, you want get the fish. Patience brings home the big catch.

So if you are stuck in a job you don’t like, or would rather be by your swimming pool right now rather than stuck in the office ‘fish tank’, have a think about the ‘Millionaires Lifestyle’ you are missing out on.

Contact Devision Web Design and Online Marketing and we can help you get started to the lifestyle you deserve.

About the Author:
Chris Bourke is senior designer and SEO expert at Devision Design Australia, and founder of the Web SEO Coach website.

Follow Devision on Twitter – http://www.twitter.com/devision

Tags: making money online, millionaires lifestyle, online profit affiliate marketing
Posted in Sunshine Coast Website Design, Website Development, affiliate marketing | No Comments »

Mooloolaba Business & Accommodation web site launched

Tuesday, May 4th, 2010

Devision have officially launched their new Mooloolaba Business Tourism and Accommodation website – www.MooloolabaBusiness.com

The Mooloolaba Business website was developed to provide a simple easy-to-use online accommodation, business and tourist attraction directory for both visitors and locals for Mooloolaba on the Sunshine Coast.

The comprehensive accommodation directory on Mooloolaba Business allows visitors to book their Sunshine Coast accommodation directly online through the Mooloolaba Business website, with a huge range of hotels, resorts and apartments available, with the option to compare the available accommodation and get the very best rates online.

The Mooloolaba Business directory also provides all other services such as dining, trade services, health and beauty services, and more.

All Mooloolaba business owners are invited at add their business at absolutely no cost to them, though if you are a Devision or Webcrowd client you receive a free premium listing and free banner advertisement on the Mooloolaba Business website, providing greater exposure. Sunshine Coast businesses can also apply for paid banner advertising and premium listing services on the Mooloolaba Business directory.

The Mooloolaba Business directory is an independently managed project by Devision Design services on the Sunshine Coast, and not funded by any tourism or government groups.

A percentage of all profits generated from Mooloolaba Business online accommodation and advertising bookings goes directly back to the community through donations to Sunshine Coast charity and sporting clubs.

Visit the Mooloolaba Business and Accommodation website at: www.MooloolabaBusiness.com

Tags: mooloolaba accommodation, mooloolaba business, mooloolaba tourism, sunshine coast accommodation, tourism web site design
Posted in Accommodation Websites, Mooloolaba web site design, Restaurant Website Design, Website Development | No Comments »

Devision launch Online Accommodation & Tourism Marketing Service

Wednesday, March 10th, 2010

Devision today launched new accommodation and tourism marketing service, Smartfish.

Devision’s web designers have been developing award winning accommodation and tourism websites since 1996, and have now combined their knowledge of web with traditional accommodation marketing to provide tourism and accommodation operators with the complete range of services to promote their specific business type.

Smartfish provides dedicated online marketing tools for the Accommodation & Tourism industry in Australia.

Smartfish offers all the tools to successfully propel your brand awareness, online bookings, and business earnings, through even the toughest economic climate, utilizing the power of successful online and traditional marketing.

Smartfish Accommodation and Tourism marketing services include:

• Custom Secure Online Booking Systems
• Email Newsletter Marketing Campaigns
• Online Banner Advertising Design and Placement
• Accommodation specific search engine optimisation
• Online marketing using Social Network Marketing, such as Twitter, Myspace and Facebook
• Custom website development
•Tourism based Affiliate Marketing Programs
•Tourism Branding
•Press Advertisments
•Stationery Design
•Brochures, Postcards, Calendars
•Business Card Design and Print
•Posters and Point-of-Sale Marketing
•Signage Design
•Uniform Design and Print

A number of Australian accommodation-based websites have already been trialling the Smartfish range of services, and even through an apparent global recession, confirm that the Smartfish accommodation marketing services have helped retain a good level of business with both local and international business.

For more details on Smartfish Accommodation and Tourism Marketing, visit the website

Tags: accommodation marketing, accommodation marketing services, accommodation website design, smart fish, sunshine coast accommodation marketing, tourism marketing, tourism marketing australia, tourism marketing service australia
Posted in Accommodation Websites, Sunshine Coast Website Design, Website Development | No Comments »

Whitsunday Accommodation website scores record sales with new website

Saturday, January 23rd, 2010

The recent redevelopment of the Whitsunday Apartments accommodation website by Devision only a few months ago has led to record sales for online accommodation bookings for Airlie Beach and the Whitsunday Islands holiday apartments, resorts and a hotels, turning over six figure sales of confirmed online bookings in just a few weeks for it’s parent company, Australian Holiday Resorts..

Devision used a new self-developed technique of search engine optimisation to boost the website’s number of visitors by a mind-boggling 2000% in just 8 weeks, leading to a surge of Whitsunday accommodation bookings and advertising revenue through the Whitsunday Apartments website.

This is a pretty notable result, considering many online accommodation websites continue to mention that the accommodation market is slow, blaming the economic crisis.

Devision believe that with a well developed and professionally optimised website, you will find that the bookings are still there, and more than ever people are searching online for accommodation, as in the case of Whitsunday Apartments accommodation website.

The website is hosted with local Australian hosting company, Webcrowd Website Hosting, which provides free online visitor statistics and free fortnightly resubmission to all major search engines, helping to ensure the Whitsunday Apartments website remains ranking high on the search engines.

Devision are the experts in Sunshine Coast and Whitsunday holiday accommodation website development, search engine optimisation and tourism marketing.

Talk to Devision for a free consultation and review of your current website to see how we can improve your website’s online sales with our proven search engine techniques.

Visit Whitsunday Apartments online at: www.WhitsundayApartments.com.au

• Australian Holiday Resorts and the Whitsunday Apartments accommodation website content is independently owned by Chris Bourke, co-owner of Devision Design – Devision specialise in Whitsunday online accommodation marketing and search engine optimisation.

Tags: accommodation websites queensland, hotel website design, whitsunday apartments, whitsunday websites
Posted in Accommodation Websites, SEO, Website Development, WhitsundayWebsite Design | Comments Off

The Importance of a Sitemap for your Website

Thursday, January 21st, 2010

The Importance of a Sitemap for your Website

So, you’ve had a great looking website designed, and hopefully your web developer has search engine optimised the website for the best possible results on the search engines. After all, what is the point in spending a pile of dollars on a nice looking site if no one can find it, right?

But sadly, while many websites have a lot of effort put into the look and functionality of the website, many website developers fail to finish it off with the essentials that play the most important role in ensuring you can be found easily on the search engines, and one of the most important (and often overlooking) is the HTML and XML Sitemaps.

There are a few types of sitemap:

HTML Sitemaps – This is usually just a link on the footer of every webpage that will point you to a page with all pages of the website listed, with links to these pages. The advantage of this is for people to find your pages easily, which is important especially in larger websites. It also plays a key role in helping search engines to trawl through your website quicker.

XML Sitemaps – The XML Sitemap cannot be seen through the main website through a browser, however hopefully your web developer or webmaster has created and uploaded this for your website as it is even more relevant than the standard HTML sitemap. The XML sitemap can be easily generated using specific software designed for this purpose.
Once the XML sitemap is created it should be uploaded to Google through their Google Webmaster Tools, which you will need to create an account for. You should also do the same for Bing Webmaster Center and Yahoo Siteexplorer for the best results on all the major search engines.

If you are making frequent changes to your website, or run an online shopping cart or directory, then it is important to ensure the sitemap is recreated every time these changes take place, and then your XML sitemap is resubmitted to Google, Bing and Yahoo to ensure your new pages or changes are updated.

At Devision Design, large websites have a special automatic Sitemap Generator added which allows the site owner or the team at Devision to simply push a button and the new HTML, XML and ROR Sitemaps be recreated and submitted to all the mentioned search engine Webmaster accounts, not only saving you a heap of time-consuming work, but also generating an immediate response from the search engines, so you can often see the new pages appear in the search engines in a matter of minutes.

So, if you are unsure about if your website had an XML Sitemap or an XML Sitemap generator, then I advise you to ask your web developer as you could be missing a lot of valuable visitors to your website through a poor search engine listing.

Author: Chris Bourke of Devision Design & Web SEO Coach
We recommend Web Crowd Website Hosting Australia

Tags: bing webmaster center, google sitemap, google webmaster tools, html sitemaps, xml sitemap
Posted in SEO, Website Development | No Comments »

Let Google pay your Bills for You

Monday, January 18th, 2010

Wouldn’t it be great if you didn’t have to worry about your day-to-day bills you simply can’t avoid, such as electricity bills, groceries, phone bills etc….

Wouldn’t it be great if Google would put money in your bank account on a regular basis to put toward your next holiday, that something special you have been trying so hard to save for….

Imagine if Google would pay you money for doing almost nothing, which could cover all these bills to ease your financial pressures….

What if I told you this was all possible and you barely have to barely raise a sweat to earn it!

Now I know right now you are probably thinking this is starting to sound like a sales pitch to buy some incredibly expensive internet related package that you have no idea how to use.
Well, you are actually totally WRONG!!!

Ok..there may be some minor costs…around 0.30 cents a day – (No good investment is free!), and a little hard work on your behalf (we are talking a once-off in single digit hours)…

OK, starting to sound more interested?

I though so!

This easy money earner I am talking about is Google Adsense.

Google Adsense is a service provided by Google, which is totally free to join, allowing you to add their sponsored advertisements into any website, and when someone clicks on the banner ads you make money! Sounds very simple right? Well, it is!

The beauty of Google Adsense is that you can customize the colours, size, fonts and even select the target advertisements that reflect your own website, so they blend in perfectly to the surrounds of your website. As people are all ready on your website for a particular product or service, the advertisements generated will also reflect these, tempting people to click the advertisements.

Depending on how popular the product is and how much the advertiser is paying Google will depend on how much you get paid per click, and of course how many times the ads are clicked will determine your total income generated.

The best way to generate a good income from Google Adsense is to create a simple website that generates plenty of traffic, such as a small business or accommodation directory. (This is where the investment of the domain name and web hosting are required).

This doesn’t need to be a huge directory. In fact, the site only needs to be a single page, and keyworded correctly with the right content to obtain a good ranking on the search engines, and the visitors will flock to your website, with a very good chance that they will click on the Google Ads.

An even easier way, if you are familiar with Blogs, is to set up an interesting blog on a particular topic which attracts the interest of visitor traffic, and place the ads throughout your blog. A free service is Blogger, which allows you to easily create your own blog with no outlay of domain name or hosting costs. All it requires is for you to provide regular interesting content to your blog and as the readers start flocking to your blog, the Google Ads are clicked, and your income grows!

It really is that simple.

A word of advice…it will help greatly if you use the correct keywords throughout your blog, and have a general idea of how to promote your blog, such as using Twitter, Facebook and other blog directories. The more traffic you can push to your website the bigger the income you will make!

If you are planning on getting serious, search engine ranking and optimization software such as Web CEO will help to keep to find the best keywords, see your density of your website, and keep an eye on your competitors to help your overall performance skyrocket.

Good luck and start enjoying the freedom of extra money for doing nothing!
You gotta to love Google!!

For more information on setting up your own blog to generate income contact Devision Design – www.Devision.com.au

Author: Chris Bourke – Senior Designer and SEO Strategist at Devision Design Australia @ Web SEO Coach

Tags: google adsense, google ppc, making money with Google
Posted in SEO, Website Development | Comments Off

Our Services

Archive for the ‘Website Development’ Category

The Recipe for a Successful Website

Blogging: Common Search Engine Optimization Mistakes

Achieving the Millionaires Lifestyle Online

Mooloolaba Business & Accommodation web site launched

Devision launch Online Accommodation & Tourism Marketing Service

Whitsunday Accommodation website scores record sales with new website

The Importance of a Sitemap for your Website

Search

Recent Posts

Calendar

Categories

Archive

Partners

Useful Links

Site Admin

Communities

September 2010
S	M	T	W	T	F	S
« Aug
			1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30

Our Services

Archive for the ‘Website Development’ Category

Search

Recent Posts

Calendar

Categories

Archive

Keywords

Partners

Useful Links

Site Admin

Communities