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Archive for the ‘Branding’ Category

All The Talk Is Dead – New Novel Website Launch, Worldwide

Wednesday, December 23rd, 2009

Pen and Picture, makers of music videos, movies and books (based in USA, UK & Aust)

recently commissioned Devision to create a promotional website for their latest release, the new novel

All The Talk Is Dead by Michael Ebner. Incorporating a pre-designed ‘type title treatment’ by popular artist Dean Reilly, Devision’s initial response to brief was well received by the client. So much that they asked Devision to design a new cover for the novel which became the official cover for the book’s release. This final cover, designed by Chris Bourke, then became the basis for the website and the novel’s entire campaign, including an e-chapter and movie style trailer which features narration by Hollywood voiceover artist Hal Douglas (Seinfeld Comedian Trailer) and music by Golden Globe Nominee Kaki King (Into The Wild).

Further marketing collateral by Devision for the novel included ‘book branding’ for Pen and Picture’s Twitter page, bookmark postcards, MySpace banners, and an up & coming e-store for Pen and Picture products.

All The Talk Is Dead is currently available in Paperback at Amazon and participating stores. An E-book will be released on Kindle in early 2010. An audio book will be released on iTunes in mid 2010. Author Michael Ebner is currently working on his next novel with a leading New York literary agency.

Visit the official website at: www.allthetalkisdead.com

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The Red Lion Hotel roars with new branding

Thursday, December 10th, 2009

The Willow Hotel in Moorooka, Brisbane recently underwent a major change of it’s brand and image.

Devision were contacted to create a new brand for the newly named ‘Red Lion Hotel‘ in Moorooka.

The result is the iconic new Red Lion logo shown above.

Devision also helped in the design of signage, promotional material and stationery design and printing for the Red Lion Hotel.

CHECK OUT THE NEW RED LION HOTEL LOGO

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The importance of a Great Business Card Design

Thursday, October 15th, 2009

You may not realise it, but your business card is one of the most important business tools you can possibly have.

In many instances it is the ‘first impression’ of your business, and it is usually the tool that people reach for to contact you when they require professional services.

A great looking business card is made up of a couple of elements – the overall design, and the quality and finish of the business card itself.
So firstly, lets look at the design….

Your business card design should reflect your existing branding so people easily identify your business card with your business and other marketing you may already have, such as press ads, etc

Your business card design should be easy to read, uncluttered, but yet complete with all the necessary information such as contact details, website address and bullet points outlining your services

Your business card could also have additional information for your customer, such as some lines on the back of the card to write quotes, a location map of your office, or it can be a promotional tool with a discount rate when the person presents your card at the counter.

The design/artwork of your business card must stand out from the crowd so your customers remember you before anyone else!

Business Card printing….

There are many different types of finishes when it comes to business card printing, so how do you choose the one right for you?

1. For affordability, start at the single-sided business card, but make sure you have it printed on a decent stock weight, of at least 300gsm. We recommend around the 400gsm weight so it is less likely to feel flimsy and also doesn’t bend as easily.

2. For something with a little more impact, go for a double sided card with a nice finish – either gloss celloglaze or matt celloglaze. The gloss celloglaze finish offers a nice glossy finish to the cards making them very durable, however if you are looking for class, then the matt celloglaze finish is the way to go! Not only does the smooth flat finish look great, it feels amazing too. You will see people start rubbing it as you hand it to them, which lets you know they will most likely be hanging onto that card for a while!

The celloglaze finishes also add additional weight and body to the business cards, making them appear much stronger than the 400gsm weight they really are, which appears much more professional.

All these business cards are much more affordable these days than you might think, with the printing of 1000 business cards usually leaving decent change out of $100, making your business cards not only a very affordable marketing tool, but a great investment in your business!

If you’re paying more than that, then visit www.Devision.com.au and see what you should be paying!

There are also a few nice touches to finish off your cards, such as rounded corners, embellishments such as raised embosses or UV varnishes which really leave an impression, but can also leave an impression in your wallet to match!

Whatever your business type, you need a business card that works it’s magic for you.

Article by Chris Bourke

Senior Designer and Business Card Design Expert – Devision Design Australia

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Professional Business Marketing on a Small Budget

Sunday, September 13th, 2009

Starting up any new business can be tough at the best of times, and the current economic climate doesn’t make it any easier!

But don’t let all the doom and gloom you hear everyday stop you.

I would like to share some simple cost saving business marketing tips and services that our business, Devision, can provide that can have you looking as professional as the big guys, all for under $1000, including professional logo, business cards, letterheads and well ranking website!

Read on and I’ll tell you how!……

Branding & Logo Design – A few hundred dollars

We all know that one of the most important assets of any business is their brand and corporate identity. A professional eye catching and clever logo and brand is one of the key ingredients to any successful business, however a custom designed logo and corporate branding can usually cost big dollars.
But if you want a professional logo at a budget rate, many agencies such as Devision have a bank full of hundreds of unused logos created in the design process for other clients, which we offer at a discounted rate. Obviously it will not be a totally custom logo for your business, however many of the logos are generic enough that they can suit almost any type of business by simply changing a few colours, and you will save hundreds on the cost of your branding.

Business Card Printing – 1000 full colour for $50

Professional Business Cards are one of the next things on any new business list. They are the ‘first impression tool. for most businesses, so you don’t want some cheap laser-printed homemade business cards!
And with any new business you will want to hand out as many cards as possible to get your business name out there.
Devision offer 1000 full colour business cards for just $50!These are double sided (full colour front, greyscale/black reverse side) on a nice 300gsm artboard stock. There is a small charge if artwork or delivery is required, but you’ll agree it’s still very affordable!

Letterhead Printing – 500 full colour $170

Letterheads are the next thing you’ll be needing for your invoicing, promotional letters, etc. You can get started with 500 full colour professionally printed letterheads for as little as $170! And like most printing, the price per copy gets cheaper the more you have printed, saving you a packet!

Website – as little as a couple of hundred dollars

As I have mentioned in previous ramblings, your website is probably the single most important and most affordable marketing tool you can possibly have for your business. We receive around 85% of all new business directly through our website, and have clients all across the world that have found us online. The beauty of a website is you can start with a small website – a single page or a couple of pages for just a couple of hundred dollars, and in time build it up to suit your needs. With every website Devision design we professionally search engine optimise and submit it to the search engines using the latest techniques and SEO gear, so you’re not paying additional expenses later on to get on the search engines. In fact we are happy to coach you in SEO techniques so you can learn the secrets yourself and make sure you always stay ahead of your competitors!
Alternatively, for a few hundred dollars you can purchase a copy of Web CEO, the leading search engine optimisation software used by the professionals, and quickly learn to do it yourself.

Website Hosting - $7.95 a month

With your website you will also require a domain name and website hosting. Our partner company Webcrowd offer professional hosting plans for $7.95 a month, which are perfect for any small to medium professional business website, and you get the domain name of your choice (pending availability) for free!
The Webcrowd hosting includes unlimited email account, professional website statistics for your website, and you have full control via a Control Panel, allowing you to set up email accounts, add databases, etc as you need. And the best thing about Webcrowd is they are located in Australia so you get real local support!

So, add the services up that I have mentioned and you have no excuse not to get your business up and running in a few easy steps at a cost much cheaper than you probably thought. You have no excuses to get out there and beat the Economic Crisis Blues!

For full details and plenty of examples of our work, visit Devision at www.Devision.com.au

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A Life Changing logo design

Saturday, April 18th, 2009

Life Changing Solutions – Business & Personal Coaching

Deborah Harper has become well respected in the field of personal and professional business coaching, offering regular seminars as well as one on one training to individuals and businesses.

Devision were approached to create a new image for Life Changing Solutions, which included design of a fresh new corporate image, stationery design and website to help promote her new ebook, seminars and services.

Click to read more about Life Changing Solutions

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Firstin with a new logo for Smart Escapes Accommodation Marketing

Saturday, April 18th, 2009

Devision have created a logo and stationery design including business cards, letterheads and promotional accommodation brochures for Sunshine Coast based Holiday Accommodation company, FirstIn Smart Escapes Marketing Solutions.

FirstIn Smart Escapes Marketing Solutions offer accommodation and tour solutions for the Whitsundays, North Queensland and the Sunshine Coast.

Devision provide professional design and branding solutions for the accommodation and tourism industry throughout Australia.

Read more about the Firstin Smart Escapes new branding here

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Devision Gets Nutty

Wednesday, April 15th, 2009

Nutworks – Yandina, Sunshine Coast

Devision has been retained by Nutworks at Yandina to design and produce a range of new materials for them. The scope of work include a 3D wall mounted reception sign, new billboards outside, stationery design and printing and packaging design and printing.

Nutworks is a popular tourist attraction on the Sunshine Coast and has catered to the tourist market for many years. With recent expansion plans and refurbishment, Nutworks is looking re-position their brand into a more up market product, and is expanding their reach into a more retail market.

Devision is proud to be working with this fantastic local company, and we will post updates as the project progresses.

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